Floral delivery company The Bouqs Co. is testing a new concept for selling its arrangements out of Whole Foods in three California locations. Beyond reaching more customers, the partnership helps Bouqs address a key challenge for its business: same-day delivery.
Just ahead of Mother’s Day, Bouqs opened up its first shop-in-shop in a Whole Foods in Tustin, a city in Orange County. Since then, one opened in La Jolla, a beach community north of San Diego, and another in the Pacific Heights neighborhood of San Francisco. Each branded display area will sell bouquets and arrangements in vases, plus the opportunity to place custom orders.
View the published article at ModernRetail.